CFOs risk is better to treat the attraction of new investment in the company. Strategic risk is required to treat only review of enterprise development strategy. Interest rate risk also can be insured in the structure of the company transactions. Country Risk estimation for IKEA in RussiaIt is possible to estimate country risks, having calculated Operation Risk Index which reflects an assessment of the business environment and reveals the main obstacles in a way of development of business. This technique assumes an assessment of the importance of each factor of country risk and an assessment of this factor experts in a four-point scale where 4 — most a definiteness appreciation, and 0 — the lowest. The importance of each variable is multiplied by the expert’s assessment and then the received results are summarized. The result of definition of an index of country risk can settle down on a scale from 0 to 100 where 100 — the highest assessment of stability (total absence of risk), and 0 — the lowest. The estimates of experts received over each country are generalized, and the decision is made:
• The result is more than 70 points — it is possible to invest in the country without restrictions.
• 60 — 70 points — investment into the country are recommended in the form of transfer of licenses, contracts for management. T he risk of non receipt of dividends is big• 40−60 points — are recommended only separate, short-term economic transaction without capital transfer• Less than 40 points — aren’t recommended any economic transactionRussia gets to category of 40−60 points, however IKEA, as well as the huge number of other retailers, steadily makes investments in the activity in our country, seeing in it new opportunities. ConclusionsThe company has virtually no serious risks of working in addition to environmental risks in the Russian environment, exchange rate risk and inflation risk.
T he company has a target audience Poston and running a long time, the risks insured by a special department that does not allow serious financial losses. T he risk environment is manifested in the fact that the Russian state is constantly changing the rules of the market and constantly improve the taxation of making Russian people poor — people’s incomes are falling, inflation in the country is growing. A s a result, the company is forced to keep almost dumping prices which increases the cost and increases the growth of variable costs. About the strategic risk we can say that The company sees Russia as a country that gives a lot of opportunities.
Over the past 5 years, retail sales increased by 96.
7%. In the first 8 months of 2010, Russia’s trade turnover showed an increase of 11.
2%. Russian consumers show an increasing interest in foreign brands, while statistics show that the average Russian spends about 51% of their personal income on retail purchases. Moscow took the 9th place in the list of the most successful in the field of retail trade of cities with a score of 4.075 million dollars — more than Milan (10 th), Frankfurt (17) or Mancheter (22). T he average Muscovite spends an average of 7,500 dollars a year for shopping. Russia has become a leader on growth and trading platforms across Europe over the past 3 years. N ot surprisingly, about 41% of retailers learn about the potential of Russia, eager to open their shops there. However, since 2010 it has been frozen plans for the construction of new shopping centers «IKEA» in the Voronezh region, Perm, Novosibirsk (area under the second stage of the company acquired in March 2010), the other regions. U ntil 2013;2015 years delayed the construction of Europe’s largest shopping center in Mytishchi near Moscow (1 billionproject cost). H.
owever, high customer demand, continuing the positive trend on the Russian market the best furniture retailer and brand recognition, «IKEA» prompted the management of the company to reflect the opening of another, separate from the STC «MEGA» store «IKEA» in the Moscow region. I n the short-term priority is the development and modernization of the existing shopping center «Mega» and «IKEA», which implies first and foremost the parking construction and access roads for the buyers. In late 2010, plans were announced to expand the acceleration and deceleration lanes to exit the Ring Road near the «MEGA Teply Stan» .References:
1. Мagazine «Kommersant».
http://www.kommersant.ru2. Magazine «Company».
http://ko.ru3. IKEA official site.
http://www.ikea.com 4. IKEA Russia official website.
http://www.ikea.com/ru — 5.
